Bienvenue

Bienvenue
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Bienvenue

Bienvenue is an exclusive corporate typeface we’ve designed for France Telecom, the leading French telephone & internet company. The new family was developed in conjunction with Landor Associates, who redesigned the corporate identity. It is intended for use in all France Télécom communication and advertising. The typeface features a family of 4 variations plus a brand names font, a semiserif titling font & a pictogram font.

Creative Director: Aaron Levin.
Client: Landor Associates.

 

1. to 4. Bienvenue typeface presented on the Brand book designed by Landor Associates.
5. to 12. Bienvenue typeface in use by France Telecom, before the company name change to Orange.

Awards

Trophée d’or de la typographie, nomination. 02-2001.

 

Copyright
Bienvenue is a proprietary typeface for France Télécom in 2000 and will as such never be made available to the general public.