Lion is a exclusive corporate typeface designed for Automobiles Peugeot. The new typeface, developed in conjunction with EuroRSCG Design, Paris, is used by Peugeot for all the brand names used on their cars: from their classic brand numbers 206, 806 to their special range Partner, Boxer, etc. The typeface is in a bold script style with an strong slope and generous width.
Creative Director: Aaron Levin.
Client: Euro RSCG Design.
1. Lion typeface in use.
Lion is a proprietary typeface for Peugeot cars in 1999, and will as such never be made available to the general public.