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Logotype Abigail Borg

Abigail Borg

Logotype Abigail Borg, for Abigail Borg, 2011. The project included also two others versions for small sizes use and a monogram AB. Based on AW Conqueror Didot designed by Typofonderie for Arjowiggins in 2009-10.

Case study

abigailborg website2011

In late 2010, we were invited by the British designer Abigail Borg to design a new brand for its activities. Working for and with designers is always a great experience and Abigail Borg is not only a talented designer, but great to work with her. She had in mind AW Conqueror Didot as starting point. The swashes and contrast was appealing and fit quite well her style. The main problem was that AW Conqueror was available only in Light. For the first proposal, Jean François Porchez thought that we can go into something more unique, who fit better the Abigail Borg brand, not only designing a bolder version. It is rare to find two g’s in a name, so one idea was to create two different g, but it was probably a concept that went too far, and we end up with just a different g ears, keeping one that look at right for the end of the logotype. Note that the original AW Conqueror Didot g isn’t at all like the Abigail Borg g… who are uniques.

abigailborg original2011
Abigail Borg set in AW Conqueror Didot.

abigailborg proposal12011
The two different g refused proposal. Abigail Borg logotype in its three sizes versions at Dribbble.

In addition, because of the potential needs for a shorter version, a connected monogram AB was designed. So, no more B swash on Abigail Borg logotype, only the A was designed with a a longer swash, to create a strong identity. In branding, we always need to balance the wish for many details and effects and a “certain simplicity.” Its why we removed the swash on Borg. One is enough, and the answer to the A swash thing is the final g with its ear looking to the left. At the end, size related versions have been created: So, depending the final use, you will have the choice of the logotype contrast.

abigailborg AB2011

Abigail Borg logotype in its three sizes versions at Dribbble
About the new logotype at Abigail Borg website

 

Custom fonts

We are specialized in custom typefaces design. Bespoke typefaces, like proper lettering, can help companies express their brand, corporate identity across the range of their activities.

— Corporate identity fonts
— Bespoke fonts
— Signage fonts
— Publications, newspapers, magazines typefaces
— Custom versions of our collection
— Font hinting

Bespoke typefaces

Ardoise
AW Conqueror
Bienvenue
Charente
Costa
Deréon
FF Angie
Henderson
Le Monde Journal
Le Monde Sans
Lion
Mencken
Parisine
Retiro
Script Fleury Michon
Singulier
Vuitton Persona

 

Selected clients

Design, Communication, Schools
AR Media – Us, Brand Image, The Creative Factory – Ch, Euro RSCG C&O, Euro RSCG Design, Dragon Rouge, Ecv, Havas City, Landor Associates, Ligaris, Lacava Design – Ca, Marcel, MetaDesign – G, Atelier Pascalie design, Paragon – Ch, Piaton & Associés, Publicis, 4uatre, Reflex Image, Stories, W&cie, White Spirit.

Luxury, Fashion, Beauty
Abigail Borg – Uk, Brioni – Us, Cristie – Us, Detaille, EndlessStory, Devambez, Gloria Vanderbilt – Us, House of Deréon – Us, The Luxe Chronicles – Uk, Lancôme, Louis Vuitton Malletier, Vivarte, Yves Saint Laurent Beauté.

Bank, Consulting, Insurance, Clubs
La Banque Postale, The Boston Consulting Group – Us, BNP Paribas, MACIF, Verspieren, Who’s who.

Publishing, Paper industry
Arjowiggins, Axel Springer – G, The Baltimore Sun – Us, Canadian Business – Ca, Charente Libre, Chatelaine – Ca, Helsingin Sonomat – Fi, Larousse, Le Monde, Le Pèlerin, Maclean’s – Ca, Madriz Magazine – S, Notre Temps, Politikens Forlag – D, Télérama, Real Simple – Us, SportNet – Ca, The Independent magazine – Uk, The Walrus – Ca.

High Tech, Transport, Tourism, Food
Costa Crocieres – I, Domaine de Noria – Ma, France Telecom, Peugeot, RATP, Renault, Sébastien Gaudard, Schneider Electric, Sita, Swiss Ski – Ch, Thalès, Veolia.

(countries indicated with the exception of France).

 

Get in touch

Please consult ZeCraft for a quotation or to simply ask for more specific information. The best is to use the form here, or to call directly.
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