Macif is a branding typeface designed for the new identity of the insurance company Macif in collaboration and for BETC Design. This geometric style featuring few angular terminals is based on the original lettering designed we’ve designed This typeface is used for the branding of the various activities along sub-brand system. Parisine was chosen as secondary typeface.
Art Director: Patrick de Moratti.
Client: BETC Design.
1. Macif typeface in use.
Typeface designed for exclusive use by Macif and will never be publicly available.