Retiro

Retiro in use on the Madriz magazine.

Retiro bespoke typeface by Jean François Porchez, was specially designed to gives a unique voice of the Madriz magazine. Madriz, a biannual, bilingual city magazine is a witness to the contrasts between the city’s modernization and its traditions. A guide to Madrid life and culture for residents and tourists alike. The stereotypical “Didot“ masterhead of women’s magazines: Tatler, L’Officiel, Vogue, Harper’s Bazaar was the starting point. Named after a lovely park in Madrid, Retiro is a daring interpretation of Spanish typography. Severe, austere, and yet, full of life. Retiro is a Castilian and Andalusian vernacular version of an usual Didot. Many alternates and ligatures has been added to the family to achieve the highest level of excellent in term of editorial settings.

Retiro is available in a unique weight. 470 glyphs including latin occidental support, 2 sets of figures, various set of capitals superiors, ligatures, alternates, contextual alternates. OpenType features and extended kerning are included. Specific OpenType features are: Contextual alternates; Stylist set 1: Swashes; Stylistic set 2: Alternates 2; Stylistic set 3: Alternates 3; Stylistic set 4: Alternates for masterhead A, Z; Stylistic set 5: Alternates 3.

Retiro specimen

— This exclusive typeface will may available to the public in 2015. Until, enjoy the wallpaper at least.

Awards

— Letter.2 prize 2011, among the 53 entries out of 561 submissions based on their design excellence, 11-2011.
— Creative Review Type Annual Custom typeface Retiro for Madriz magazine: Best in Book 2011, 02-2011.
— Designpreis 2011 Nominee Design Award of the Federal Republic of Germany 2011: Custom typeface Retiro Nominee for 2011, 05-2010.
— Club des directeurs artistiques: 41e Palmarés Prix 2009 03-2010.
— Tdc2 2010 Certificate of Type design Excellence for the custom typeface Retiro, 3-2010.

Custom fonts

We are specialized in custom typefaces design. Bespoke typefaces, like proper lettering, can help companies express their brand, corporate identity across the range of their activities.

— Corporate identity fonts
— Bespoke fonts
— Signage fonts
— Publications, newspapers, magazines typefaces
— Custom versions of our collection
— Font hinting

Bespoke typefaces

Alpha Poste
Ardoise
AW Conqueror
Bienvenue
Charente
Costa
Deréon
EndlessStory
FF Angie
Henderson
Le Monde Journal
Le Monde Sans
Lion
Macif
Mencken
Parisine
Renault Identité
Retiro
Sabon Next
Script Fleury Michon
Singulier
Sitaline
Verspieren
Vuitton Persona

Lettering and logotypes

Lettering and logotypes comprise another part of the work done at ZeCraft, whether that work is completely original or redrawn from designs by other companies. Major clients include corporate & packaging agencies, publishing industry or direct clients.

Logotype Abigail Borg. Client: Abigail Borg, surface pattern designer, 2011.

Nameplate Notre Temps, for the magazine of the same name. Client: Bayard, 2011.

Concept and design of the logotype Domaine de Noria, for W&cie, 2010. Won a Super Design 2010 prize. Based on AW Conqueror Sans designed by Typofonderie.

Nameplate Chatelaine, for the magazine of the same name. Client: Rogers Publishing limited, 2010.

Nameplate Pèlerin, for the magazine of the same name. Client: Bayard Presse S. A., 2010. Read more.

Selected clients

Design, Communication, Schools
AR Media – Us, Brand Image, The Creative Factory – Ch, Euro RSCG C&O, Euro RSCG Design, Dragon Rouge, Ecv, Havas City, Landor Associates, Ligaris, Lacava Design – Ca, Marcel, MetaDesign – G, Atelier Pascalie design, Paragon – Ch, Piaton & Associés, Publicis, 4uatre, Reflex Image, Stories, W&cie, White Spirit.

Luxury, Fashion, Beauty
Abigail Borg – Uk, Brioni – Us, Cristie – Us, Detaille, EndlessStory, Devambez, Gloria Vanderbilt – Us, House of Deréon – Us, The Luxe Chronicles – Uk, Lancôme, Louis Vuitton Malletier, Vivarte, Yves Saint Laurent Beauté.

Bank, Consulting, Insurance, Clubs
La Banque Postale, The Boston Consulting Group – Us, BNP Paribas, MACIF, Verspieren, Who’s who.

Publishing, Paper industry
Arjowiggins, Axel Springer – G, The Baltimore Sun – Us, Canadian Business – Ca, Charente Libre, Chatelaine – Ca, Helsingin Sonomat – Fi, Larousse, Le Monde, Le Pèlerin, Maclean’s – Ca, Madriz Magazine – S, Notre Temps, Politikens Forlag – D, Télérama, Real Simple – Us, SportNet – Ca, The Independent magazine – Uk, The Walrus – Ca.

High Tech, Transport, Tourism, Food
Costa Crocieres – I, Domaine de Noria – Ma, France Telecom, Peugeot, RATP, Renault, Sébastien Gaudard, Schneider Electric, Sita, Swiss Ski – Ch, Thalès, Veolia.

(countries indicated with the exception of France).

Get in touch

Please consult ZeCraft for a quotation or to simply ask for more specific information. The best is to use the form here, or to call directly.
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