Lonely Planet Traveller masterhead, designed in 2012 to fit their redesign. The objective was to keep the pointed V and few characteristics of the Futura Light who doesn’t exist in Demi and heavier versions.
Client: Lonely Planet Traveller
Art Director: Hayley Ward
1. Before: Two weights of Futura as starting point
2. After: The new logotype was carefully adjusted to fit the magazine cover. The proportions, weight, balance, widths of various letters, terminais carefully designed in order to create a good masterhead.