“I have been very privileged to work on very different kind of type projects over the years. I especially like to interact with my clients to build the best story that will tie in with their projects. I need restrictions to be creative; its when I have restrictions that I can perform my art.” Jean François Porchez.
Fonts showcase
AW Conqueror
60–70’s period rediscovered with today eyes. A sort of ”Paul Smith vision of the past” at typographic level. A collection of unique fonts who work harmoniously in contrast.
Bienvenue
An exclusive corporate typeface designed for France Telecom, the leading French telephone & internet company.
Costa
This typeface family began life as a corporate typeface for Costa Crociere, an Italian cruise company who still use it for many of their communication needs.
Deréon
A multi-effect typeface at the fringe of various styles created for Beyoncé (& Tina) Knowles, a music celebrity who launched her fashion line House of Deréon.
Henderson
Designed for The Boston Consulting Group, Henderson contributes both to strengthening company’s presence and to enhancing the reader’s comfort through increased clarity and readability.
Lion
An exclusive corporate typeface designed for Automobiles Peugeot. The new typeface is used by Peugeot for all the brand names used on their cars.
Mencken
This newspaper typeface family was created for The Baltimore Sun. Focus groups liked the Mencken family; tests with online reader panels showed 75 percent preferred Mencken over the previous typefaces.
Parisine
Designed to solely fulfil the unique needs of signage legibility in the Paris’s métro. Now, Parisine is a large family used maps and external communication at RATP.
Retiro
Specially designed to gives a unique voice of the Madriz magazine. Its a bilingual city magazine, its main object is to offer to local and foreign readers ideas to go out, fashion, interior design and gossips.
Vuitton Persona
Designed for Louis Vuitton Malletier, Vuitton Persona, all-capitals two-colors bespoke family was created in order to rediscover historical in-house letterforms from the early 20th century.
Lettering and logotypes
Lettering and logotypes comprise another part of the work done at ZeCraft, whether that work is completely original or redrawn from designs by other companies. Major clients include corporate & packaging agencies, publishing industry or direct clients.
Logotype Abigail Borg. Client: Abigail Borg, surface pattern designer, 2011.
Nameplate Notre Temps, for the magazine of the same name. Client: Bayard, 2011.
Concept and design of the logotype Domaine de Noria, for W&cie, 2010. Won a Super Design 2010 prize. Based on AW Conqueror Sans designed by Typofonderie.
Nameplate Chatelaine, for the magazine of the same name. Client: Rogers Publishing limited, 2010.
Nameplate Pèlerin, for the magazine of the same name. Client: Bayard Presse S. A., 2010. Read more.
Selected clients
Design, Communication, Schools
AR Media – Us, Brand Image, The Creative Factory – Ch, Euro RSCG C&O, Euro RSCG Design, Dragon Rouge, Ecv, Havas City, Landor Associates, Ligaris, Lacava Design – Ca, Marcel, MetaDesign – G, Atelier Pascalie design, Paragon – Ch, Piaton & Associés, Publicis, 4uatre, Reflex Image, Stories, W&cie, White Spirit.
Luxury, Fashion, Beauty
Abigail Borg – Uk, Brioni – Us, Cristie – Us, Detaille, EndlessStory, Devambez, Gloria Vanderbilt – Us, House of Deréon – Us, The Luxe Chronicles – Uk, Lancôme, Louis Vuitton Malletier, Vivarte, Yves Saint Laurent Beauté.
Bank, Consulting, Insurance, Clubs
La Banque Postale, The Boston Consulting Group – Us, BNP Paribas, MACIF, Verspieren, Who’s who.
Publishing, Paper industry
Arjowiggins, Axel Springer – G, The Baltimore Sun – Us, Canadian Business – Ca, Charente Libre, Chatelaine – Ca, Helsingin Sonomat – Fi, Larousse, Le Monde, Le Pèlerin, Maclean’s – Ca, Madriz Magazine – S, Notre Temps, Politikens Forlag – D, Télérama, Real Simple – Us, SportNet – Ca, The Independent magazine – Uk, The Walrus – Ca.
High Tech, Transport, Tourism, Food
Costa Crocieres – I, Domaine de Noria – Ma, France Telecom, Peugeot, RATP, Renault, Sébastien Gaudard, Schneider Electric, Sita, Swiss Ski – Ch, Thalès, Veolia.
(countries indicated with the exception of France).
Get in touch
Please consult ZeCraft for a quotation or to simply ask for more specific information. The best is to use the form here, or to call directly.
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