Vuitton Persona Sans

Louis Vuitton Mon Monogram Futura

Vuitton Persona Sans is an all-capital two-color custom font designed for Louis Vuitton Malletier, a French luxury fashion and leather goods company. The typeface, follow similar ideas already developed for the needs of the Special orders department, “Mon Monogram.” Hand-painted stripes and monograms are part of the Vuitton heritage, and it was natural to apply this to new technologies. This a new companion to Vuitton Persona and Vuitton Belt. Vuitton Persona Sans could be seen as the personalisation version of the Futura Vuitton used for the maison Louis Vuitton identity. In reality, even if it takes up some details, it is a completely new alphabet designed to set initials with shadows. The alphabet is therefore drawn in regularised widths in order to obtain visually coherent monograms.

The Vuitton Persona typeface is part of a service offer: clients can now order unique bags with their initials and select two-color combinations in particular shops and via their website. The initials are printed with high-quality ink on the famous “Monogram canvas” before hand assembly of the final bag or luggage.

The typeface was designed in OpenType format with a unique feature, specifically developed for the two-color letters. Because the font is delivered with all letters and their meticulously designed shadows, it was necessary to develop an easy method to set texts directly in applications without the need of the glyph palette or layout modification. The user just keys each letter, followed by an equal sign, and the contextual feature is applied, with corresponding shadows appearing in the right position.

Client: Louis Vuitton Malletier.