Verspieren is an all caps custom font designed for the French insurance group of the same name. It is dedicated to branding, titling, and signage applications at the Verspieren company. The main typeface characteristic is the roundish lower form seen in several glyphs such the E (three copies in the logotype) or the B, D, L, U, etc. The top of the glyphs is rigourously built when the bottom bring dynamism to the typeface. The ZeCraft typeface is based on the few glyphs designed in 2005 by Ligaris for the new identity. Their Verspieren lettering was based on the Tarzana typeface (Zuzana Licko, 1998) with the objective to create a unique brand at the time.
Client: Ligaris and Verspieren assurances.
Typeface designed for an exclusive use by Verspieren S.A. Five glyphs of this typefaces are based on Tarzana, authorized use by Emigre. Copyright© 1998, Emigre Inc.