Design of the wordmark France for the new visual identity of the French Team under the direction of Joachim Ronçin, design director of Paris 2024, Organising Committee of the 2024 Olympic and Paralympic Games. The French Team athletes have only one objective, only one obsession: victory. This state of mind can be summed up in one formula represented by the new wordmark + symbol.
In addition, we designed the FRA2024 typeface family to accompany the French team’s visual identity.
Clients: Agence W, Paris 2024.
1. France in two versions.
2. France implemented in the final logotype.