Lettering Kering (2012-13). Kering is the new name of the french company PPR. The new identity is the outcome of the transformation of our business, begun several years ago. No longer a diverse conglomerate, Kering is a cohesive, integrated and international Group.
We assisted Havas WW in the design of the word Kering, improving their initial branding sketches, providing various weights proposals for the word Kering, more unique terminals and others typographical details.
Client: Havas WW.