Osiatis brand is a result of a long collaboration with the creative director Aaron Levin. After few weeks of creative exploration, we decided to remove the symbol and simplify as much as possible this technology brand. The result is a simple word in lowercases only. In addition, two weights of a corporate typeface are included in the project. This typeface is the main vector for communication, used in headlines, branding. Based on Typofonderie’s Allumi, it’s a sort of Hairline version featuring several unique glyphs together with the usual extended latin language support, figures, superiors, etc. Meanwhile, Allumi is also used as corporate typeface for usual content.
Creative Director: Aaron Levin
Client: Piaton et associés for Osiatis
1. Logotype Osiatis: Before/after.
2. Osiatis exclusive typeface.
3. Osiatis example of communication (by Aaron Levin).