About us

Co-founded by Jean François Porchez, ZeCraft highly skilled and creative team is specialized in typographic design. We approach each project from the ground up, working very closely with our clients on typographic conceptualization before moving on to design, development and implementation. Exclusive typography design help to keep control your budget by eliminating costly multi-user licenses for your business, your brands or needs during their expansion. Typographic design, bespoke typeface projects as lettering jobs, logotypes are designed from solid ground, a targeted research and substantial historical resources.

Our typefaces portfolio
Our lettering and logotypes portfolio
Get in touch

A visual identity is also the right typeface

What does the typefaces used for your communication look like? And what does that say about your company and products?

Your identity is built from colors and typefaces and is the most ubiquitous expression of your brand. It lives in the minds of your customers and influence the perception of your company. In our design approach, strong typographical references and creative thinking are inextricably linked, leading to a bespoke typeface solution that truly brings your visual identity to life.

We all know that logotypes, good typography, color palette and imagery style are all threads of the visual identity. But we’re not specialist of every aspects of graphic design, we’re just convinced that typography need a deeper specialized knowledge that design and advertising agencies don’t have in-house. Its why we work with them or directly with our clients to construct thorough typographic systems. What make a good visual identity is also the right typographic style who suit your concepts and messages.

Selected clients

Our clients by sector of activities, countries indicated with the exception of France:

Design, Communication, Schools
AR Media – Us, Brand Image, The Creative Factory – Ch, DDB, Euro RSCG Design, Des Signes, Dragon Rouge, Dream On, Ecv, Futurebrand, Haines McGregor – Uk, Havas City, Havas Worldwide, Landor Associates, Ligaris, Lacava Design – Ca, Manic Design – Sg, Marcel, MetaDesign – G, Atelier Pascalie design, Paragon – Ch, Piaton & Associés, Publicis, 4uatre, Reflex Image, Stories, W&cie, White Spirit, Yorgo&Co.

Luxury, Department store, Fashion, Beauty
Abigail Borg – Uk, BHV, Brioni – Us, Cristie – Us, Detaille, EndlessStory, Estee Lauder – Us, Etam, Devambez, Galeries Lafayette, Gloria Vanderbilt – Us, House of Deréon – Us, The Luxe Chronicles – Uk, Lancôme, Louis Vuitton Malletier, Vivarte, Yves Saint Laurent Beauté.

Bank, Consulting, Insurance, Clubs
La Banque Postale, The Boston Consulting Group – Us, BNP Paribas, MACIF, Verspieren, Who’s who.

Publishing, Entertainment, Paper industry
Arjowiggins, Axel Springer – G, The Baltimore Sun – Us, Canadian Business – Ca, Charente Libre, Chatelaine – Ca, Disney Television Animation – Us, Helsingin Sonomat – Fi, Larousse, Le Monde, Le Pèlerin, Maclean’s – Ca, Livre de Poche, Madriz Magazine – S, Notre Temps, Politikens Forlag – D, Télérama, Today’s Parent – Us, Real Simple – Us, SportNet – Ca, The Independent magazine – Uk, The Walrus – Ca.

High Tech, Transport, Tourism, Food, Non-profit organizations
Accor, Bayon school – Kh, Capitaine Train, Costa Crocieres – I, Domaine de Noria – Ma, France Telecom, La Tour d’Argent, Manitou, Nespresso, Peugeot, RATP, Renault, Sébastien Gaudard, Schneider Electric, Sita, Swiss Ski – Ch, Thalès, Toronto Pearson International Airport – Ca, Veolia.

Typeface awards & prizes
Club des directeurs artistiques

46e Palmarès Sélection 2014, Typography category, lettering. Air Poster for ZeCraft, designed by Jean François Porchez, 03-2015.

Club des directeurs artistiques

45e Palmarès Prix 2013, Typography category, typography in use + Selection 2013, Typography category, typeface design. Sephora, designed by ZeCraft, 03-2014.

45e Palmarès Selection 2013, Typography category, typeface design. Le BHV Marais, designed by ZeCraft, 03-2014.

45e Palmarès Selection 2013, Typography category. Louis Vuitton Cabinet d’écriture, designed by ZeCraft, 03-2014.

45e Palmarès Selection 2013, Typography category, lettrages, logotypes. Louis Vuitton Script, designed by ZeCraft, 03-2014.

Tokyo TDC

Tokyo Type Director Club Annual Awards 2014, Prize Nominee Work for the bespoke typeface Vuitton Cabinet d’écriture designed for Louis Vuitton Malletier, 02-2014.

Tokyo Type Director Club Annual Awards 2014, Prize Nominee Work for the bespoke typeface Singulier designed for Yves Saint Laurent Beauté, 02-2014.

Club des directeurs artistiques

44e Palmarès Prix 2012, Typography category, typeface design. Custom typeface family Parisine Girouette for RATP, 02-2013.

Observeur du design

Parisine Girouette received a star (étoile) at the Observeur du design 13, APCI. 11-2012.


Prize at the 5th International Type Design Competition, Display category. Custom typeface Retiro for Madriz magazine, 06-2012.

Club des directeurs artistiques

43e Palmarès Prix 2011, Typography category, typeface design. Custom typeface family Singulier for Yves Saint Laurent Beauté, 04-2012.

43e Palmarès Nominee 2011, Typography category, logotype. The Independent Magazine logotype for The Independent Magazine, 04-2012.

43e Palmarès Selected 2011, Typography category, logotype. Abigail Borg logotype for Abigail Borg, 04-2012.

Letter.2 prize

Retiro among the 53 entries out of 561 submissions based on their design excellence. 11-2011.


Silver Award winner in category 25 for AW Conqueror. Original Typeface of the European Design Awards 2011. 05-2011.

Club des directeurs artistiques

42e Palmarés Prix 2010 Custom typeface family AW Conqueror for Arjowiggins via ReflexImage, 04-2011.

Creative Review Type Annual

Custom typeface Retiro for Madriz magazine: Best in Book 2011, 02-2011.


Nominee Design Award of the Federal Republic of Germany 2011: Custom typeface Retiro Nominee for 2011, 06-2010.

Club des directeurs artistiques

41e Palmarés Prix 2009 for the custom typeface Retiro. 03-2010.


Certificate of Type design Excellence for the custom typeface Retiro, 3-2010.

Club des directeurs artistiques

Palmarés 2009 Vuitton Persona selected. 04-2009.

Observeur du design

Parisine Office received a star at the Observeur du design 07, APCI. 10-2006.

Creative Review Type Awards

Deréon and Mencken won a Creative Review Type Awards. 01-2006.

Our Favourite Typefaces

Costa among the typefaces chosen as Our Favourite Typefaces of 2004 by the on-line journal Typographica. 12-2005.


Certificate of Type design Excellence (International Type design competition, NY-Moscow) for Charente, Le Monde Journal. 11-2001.

Trophée d’or

De la typographie Bienvenue was nominated. 02-2001.


Certificate of Type design Excellence (Type Director Club de New York) for the custom typeface Costa, 1-2000.