Founded by Jean François Porchez, ZeCraft is specialised in custom typefaces design. Bespoke typefaces, like proper lettering, can help companies express their brand, corporate identity across the range of their activities.
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About
Jean François Porchez
As type director of ZeCraft, Jean François Porchez (born 1964)’s expertise covers both the design of bespoke typefaces, logotypes and typographic consultancy. He is honorary President of the Association Typographique Internationale, regularly conducts type design workshops and is a frequent speaker at conferences all over the world. He was awarded the Prix Charles Peignot in 1998 and numerous prizes for his typefaces.
Awards — Interviews — Exhibits — Workshops
Selected clients
Design, Communication, Schools
AR Media – Us, Brand Image, The Creative Factory – Ch, Euro RSCG C&O, Euro RSCG Design, Dragon Rouge, Ecv, Havas City, Landor Associates, Ligaris, Lacava Design – Ca, Marcel, MetaDesign – G, Atelier Pascalie design, Paragon – Ch, Piaton & Associés, Publicis, 4uatre, Reflex Image, Stories, W&cie, White Spirit.
Luxury, Fashion, Beauty
Abigail Borg – Uk, Brioni – Us, Cristie – Us, Detaille, EndlessStory, Devambez, Gloria Vanderbilt – Us, House of Deréon – Us, The Luxe Chronicles – Uk, Lancôme, Louis Vuitton Malletier, Vivarte, Yves Saint Laurent Beauté.
Bank, Consulting, Insurance, Clubs
La Banque Postale, The Boston Consulting Group – Us, BNP Paribas, MACIF, Verspieren, Who’s who.
Publishing, Paper industry
Arjowiggins, Axel Springer – G, The Baltimore Sun – Us, Canadian Business – Ca, Charente Libre, Chatelaine – Ca, Helsingin Sonomat – Fi, Larousse, Le Monde, Le Pèlerin, Maclean’s – Ca, Madriz Magazine – S, Notre Temps, Politikens Forlag – D, Télérama, Real Simple – Us, SportNet – Ca, The Independent magazine – Uk, The Walrus – Ca.
High Tech, Transport, Tourism, Food
Costa Crocieres – I, Domaine de Noria – Ma, France Telecom, Peugeot, RATP, Renault, Sébastien Gaudard, Schneider Electric, Sita, Swiss Ski – Ch, Thalès, Veolia.
(countries indicated with the exception of France).
Customers says
Lucie Lacava, is a Design Consultant, she has developed an international reputation for award-winning editorial design and visual identity:
Jean François was able to preserve the spirit and the essence of the former typographic style in creating a new classic, a timeless font that looks back but also looks forward. His interpretation perfectly suited for the new design.
He is a true master of his art.
Aaron Levin, past Creative Director at Landor Associates, Dragon Rouge and RSCG Design:
I have done numerous projects with Jean-François, and I consider him to be the greatest living French typographer today, and also one of the best in the world. I greatly admire him and love his thinking. This interview captures him completely: his vast typographic culture, but also the emphasis he puts on culture in general as a source of knowledge and inspiration; his sense of function and problem solving. As Roger Tallon recently stated in an interview to Magazine magazine (issue 42, APC, 32 bd de Strasbourg, 75010 Paris France, no website), we designers are “problematicians” (problématiciens).
Lettering and logotypes
Lettering and logotypes comprise another part of the work done at ZeCraft, whether that work is completely original or redrawn from designs by other companies. Major clients include corporate & packaging agencies, publishing industry or direct clients.
Logotype Abigail Borg. Client: Abigail Borg, surface pattern designer, 2011.
Nameplate Notre Temps, for the magazine of the same name. Client: Bayard, 2011.
Concept and design of the logotype Domaine de Noria, for W&cie, 2010. Won a Super Design 2010 prize. Based on AW Conqueror Sans designed by Typofonderie.
Nameplate Chatelaine, for the magazine of the same name. Client: Rogers Publishing limited, 2010.
Nameplate Pèlerin, for the magazine of the same name. Client: Bayard Presse S. A., 2010. Read more.
Custom fonts
We are specialized in custom typefaces design. Bespoke typefaces, like proper lettering, can help companies express their brand, corporate identity across the range of their activities.
— Corporate identity fonts
— Bespoke fonts
— Signage fonts
— Publications, newspapers, magazines typefaces
— Custom versions of our collection
— Font hinting
Bespoke typefaces
Alpha Poste
Ardoise
AW Conqueror
Bienvenue
Charente
Costa
Deréon
EndlessStory
FF Angie
Henderson
Le Monde Journal
Le Monde Sans
Lion
Macif
Mencken
Parisine
Renault Identité
Retiro
Sabon Next
Script Fleury Michon
Singulier
Sitaline
Verspieren
Vuitton Persona
Terms
ZeCraft website is protected by the French copyright law, and may be protected by the copyright laws of other countries and jurisdictions as well. Except as specifically permitted in accordance with the terms and conditions governing use of this website, any copy, other reproduction, display, performance or retransmission of all or any of the contents of this website is strictly prohibited.
©2011-12 ZeCraft, All rights reserved. ZeCraft Sarl with a capital stock of €32000. Rcs Paris 538 525 361. Siret 538 525 361 00019. Ape 7022z. Tva Fr 64 538525361.
Privacy Policy
ZeCraft collects information to generate statistical reports concerning users of our site for ZeCraft’s use only. ZeCraft does not presently share the information collected from users to any third party. For questions or comments concerning this policy, please contact us.