ST Dupont

ST Dupont

ST Dupont

Logotype S. T. Dupont designed for Landor Associates, Paris. We worked in close cooperation during long months to achieve the final form. The idea was to simplify the not very legible ST and refine the Dupont. We’ve started from engraved copperplate reference to rebuilt more consistent shapes for the full logotype.

The new brand was launched for the reopening of the flagship store, avenue Montaigne, Paris in middle of May 2004. The boutique was designed by the American architect Craig Nealy.

Creative Director: Aaron Levin.
Client: Landor Associates, Paris.


1. ST Dupont: Before/after.
2. ST Dupont: Store in Korea.
3. ST Dupont: Example of use on a perfume.