The Boston Consulting Group

The Boston Consulting Group
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The Boston Consulting Group

Redesign of The Boston Consulting Group (BCG) logotype and monogram. The historic version was set in ITC Baskerville. The new version is built from our BCG Henderson Serif, featuring a unique monogram. The main difference with the actual typeface is the higher contrast in size between large capitals and small caps. Part of the Henderson typeface project.

Client: Meta Design Geneva (The Creative Factory).

1. Detail from sign on a Boston Consulting Group office.
2. Detail from stationary, printed using the hot stamping technic.