The Boston Consulting Group
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3The Boston Consulting Group
Redesign of The Boston Consulting Group (BCG) logotype and monogram. The historic version was set in ITC Baskerville. The new version is built from our BCG Henderson Serif, featuring a unique monogram. The main difference with the actual typeface is the higher contrast in size between large capitals and small caps. Part of the Henderson typeface project.
Client: Meta Design Geneva (The Creative Factory).
1. to 2. Boston Consulting Group offices.
3. Detail from stationary, printed using the hot stamping technic.