Homage to the Club des directeurs artistiques

Typography as mode of expression

The Club des directeurs artistiques asked us to pay an homage to the past presidents of the venerable french institution. We imagined a way to connect their names to the most iconic campaign slogans they’ve created. The trick is the slogan aren’t complete to push people to recall the original complete slogan.

Obviously, we used only typography as mode of expression, in the style of Herb Lubalin as well 70s ads typographic layout. All the typefaces used are extracted from Typofonderie library. Among them some forthcoming releases.

1968-1969 — Jean-Marie Leydier
1970-1974 — Jacques de Pindray
1975-1977 — Michel Coudeyre
1978 — Anny-Claude Lemeunier
1979-1981 — Philippe Michel
1982-1983 — Jean-Paul Bacquer
1984-1985 — Michel Rogale
1986-1988 — Pierre Berville
1989-1990 — Benoit Devarrieux
1991-1992 — Joël Le Berre
1993-1994 — Sei Sékiguchi
1995-1996 — Christian Vince
1997-1998 — Gilbert Scher
1999-2000 — Gabriel Gaultier
2001-2002 — Olivier Altmann
2003-2005 — Rémi Babinet
2006-2017 — Bertrand Suchet
2018 — Marie-Catherine Dupuy

1. to 2. Installation of the typographic homage.
3. to 19. Individual artworks.

Copyright
Designed for Club des directeurs artistiques.