Gabriel Attal identity & website

The new graphic language of politics

Gabriel Attal, Secretary of State to the Minister of National Education and Youth asked us to design his identity, website and graphic collaterals. He wanted a monogram based on his own ligature of the G and A. As Gabriel Attal is part of the En Marche movement, we designed this monogram to fit the style of the in house typeface, Gill Sans.

Based on En Marche color palette and Gill Sans, we’ve built an identity based on the repetition of squares in multiple colors. The surface was also based on the inner grid built from this square concept.

For the website, rather than starting from the usual home page, we’ve designed the typical article landing page (from social networks) from which all others recent articles are accessible. In addition, the structuration is very simple, to be easily searchable based on categories and tags.

1. to 3. Design language
4. to 10. Gabriel Attal website
11. to 12. Gabriel Attal website UX elements
13. to 16. Gabriel Attal website mobile version
17. to 21. Leaflet

Copyright
Designed for Gabriel Attal