Tonigencyl

Tonigencyl

Fully new design for the toothpaste brand, previous was a sort of “roman” Helvetica Inserat mixed with an Y cap. Designed before digital era (1991), so the original quality is lost on this sample.

Client: Dragon Rouge.

1. Tonigencyl: packaging.
2. Tonigencyl in use on ads in 1974 (previous logotype).