Wan Ifra is world association of news publishers. Through their diverse communities, they represent globally of the world’s press. Their identity needed a refresh. Year after year, communities created they own brands, as result, the global vision was lost. Our brief was: How can we make multiples medias, multiples sub-brands working together across many applications and channels, without diluting the strength of the Wan Ifra visual identity?
The visual identity we’ve designed strengthen the cohesion of myriad activities and communities, preserving the autonomy of the communities, highlighting what brings them together, while projecting Wan Ifra into the digital future, reflecting new mindset of the worldwide organisation. New technologies, new paradigms, “we are already in the future.”
We simplified the original brand, now more abstract, the symbol reduced to the core expression of a planet: a simple circle. The wordmark is moved inside the planet (the circle) to create a monogram-label. That way, we reduced the hierarchy, instead of three levels, we have now two levels, who highlight the communities and events. The blue-green gradient expresses multiplicity, hinting the various facets of Wan Ifra’s activities.
We delivered to Wan-Ifra a 28-page brand book, which will allow communities to tame their identity, create their own graphic tools and manage their communication on the other side of the world.
Designed for Wan Ifra.