Fonts showcase

We have been very privileged to work on very different kind of type projects over the years. We especially like to interact with our fabulous clients to build the best story that will tie in with their projects. Pop an email over & let’s get talkin’ about your typeface concept.

Alpha Poste

A bespoke typeface designed for the identity and logotype of La Banque Postale, a subdivision of Groupe La Poste.

AW Conqueror

60–70’s period rediscovered with today eyes. A “Paul Smith vision of the past” at typographic level. A collection of fonts who work harmoniously in contrast.

BHV Marais

BHV Marais is a art deco all caps bespoke font designed for the Parisian department store Le BHV Marais.

Bienvenue

An exclusive corporate typeface designed for France Telecom, the leading French telephone & internet company.

Costa

This typeface family began life as a corporate typeface for Costa Crociere, an Italian cruise company who still use it for many of their communication needs.

Deréon

A multi-effect typeface at the fringe of various styles created for Beyoncé Knowles and her fashion line House of Deréon.

EndlessStory

A bespoke typeface for a Russian retailer featuring a luxury flair who features fancy alternates and swashes.

Fleury Michon Script

Script Fleury Michon is a bespoke typeface family designed in several variants. The typeface is designed to set the names of ready-meals products by the company of the same name.

Henderson

This typeface contributes both to strengthening The Boston Consulting Group’s presence and to enhancing the reader’s comfort through increased clarity and readability.

Hinduja

Hinduja is an all caps custom font designed for the Indian Conglomerate of the same name. It is dedicated to branding, titling.

La Fayette Sans

La Fayette Sans is an all caps bespoke font dedicated to the identity of Lafayette Anticipation.

Le Monde

This ultra legible typeface family was designed as bespoke typeface family for the French newspaper Le Monde.

Lion

An exclusive corporate typeface designed for Automobiles Peugeot. The new typeface is used by Peugeot for all the brand names used on their cars.

Macif

This geometric style was designed for the french insurance company of the same name.

Mencken

Created for The Baltimore Sun. Tests with online reader panels showed 75 percent preferred Mencken over the previous typefaces.

Nespresso

Nespresso is the quest for excellence that reveals the essence of the international coffee brand.

Parisine

Designed to solely fulfil the unique needs of signage legibility in the Paris’s métro. Now, Parisine is a large family used maps and external communication at RATP.

Parisine Girouette

We worked closely over a year with the design departement, disabilities team at the RATP. One of crucial aspect was to resolve low resolution issues, as technical limitations.

Renault Identité

Its a low contrast squared caps only typeface featuring asymmetrical serifs designed for Renault group.

Retiro

Specially designed to gives a unique voice of the Madriz magazine. Its a bilingual city magazine, its main object is to offer ideas to go out, fashion, interior design…

Sephora

Sephora bespoke typeface is the result of great collaboration between BETC agency and ZeCraft.

Singulier

Singulier designed for Yves Saint Laurent Beauté as a unique synthesis of the work of Cassandre and Mr. Saint Laurent.

Sitaline

Sitaline is a corporate typeface designed for a large company with many international subsidiaries operating under different names.

Tron Uprising

Tron Uprising is a bespoke font designed for the American animated science fiction television series from Walt Disney Company. It is dedicated to sub-branding systems.

Verspieren

A roundish all caps custom font designed for a French insurance group. Dedicated to branding, titling, and signage applications of Verspieren.

Vuitton Cabinet d’écriture

This collection of unique alphabets for the Vuitton’s Cabinet d’écriture is designed to bring back to reality the 19th and early 20th century engraved French savoir-faire.

Vuitton Persona

Designed for Louis Vuitton Malletier, Vuitton Persona family was created in order to rediscover historical in-house letterforms from the early 20th century.